The 2022 Fresh Awards will recognise florists across a range of categories.
The process is as follows:
Complete the Fresh Awards application form
Applicants are assessed to determine semi-finalists to proceed to the next round
Semi-finalists are mystery shopped on one occasion to help determine the finalists
Finalists will then participate in a second mystery shop to determine the winner of each award category.
Applicants will be judged on:
Store appearance
Customer service
Product quality, range and freshness
Merchandising and branding
A criteria element of the program is that all participating businesses receive a copy of each mystery shopper's report, which includes the shopper's feedback, comments and observations.
FLORIST AWARD CATEGORIES
The 2022 Fresh Awards will recognise florists across a range of categories. The Florist Awards include:
FLORIST OF THE YEAR - the ultimate award for the highest achievement will be presented to the florist finalist that achieves the highest scores across their application form and all mystery shopping.
Service Excellence - recognises a business for its achievement in customer service. This award will be presented to the business that achieves the highest score in customer service as measured through the application form and all mystery shopping results.
Four finalists will be announced.
Retail Presentation – recognises a business for its achievement in store presentation and appearance. This award will be presented to the business that achieves the highest score in retail presentation as measured through the application form and all mystery shopping results. Four finalists will be announced.
Merchandising and Branding Excellence – recognises a business for being proactive in marketing fresh flowers and their business through social media, educational activities and by having strong branding within their business. This award will be presented to the business that achieves the highest score in merchandising and branding categories as measured through the application form and all mystery shopping results.
Four finalists will be announced.
Non-retail/Studio Florist Award – recognises a floral business for its achievement in originality, expression and visual composition. This award will be presented to the business that achieves the highest score in non-retail floristry as measured by an independent panel of judges.
Key Dates
Finalists will be announced by April 30, 2022.
Winners will be announced at the 2022 Fresh Awards on Wednesday 29th June, 2022.
Click here to learn about the prizes for the Florist Awards.
