2024 Florist Awards
ABOUT
The 2024 Fresh Awards will recognise florists across a range of categories.
The process is as follows:
- Previous registrations roll-over to this year. If you’re new to the program or require a change to your existing registration details, please complete this form
- All applicants will be mystery shopped 3 times from November 2023 – April 2024 without prior notice
- Semi-finalists are mystery shopped on one more occasion to help determine the finalists
- Finalists will be announced in May, 2024
Applicants will be judged on:
- Store appearance
- Customer service
- Product quality, range and freshness
- Merchandising and branding
A criteria element of the program is that all participating businesses receive a copy of each mystery shopper's report, which includes the shopper's feedback, comments and observations.
FLORIST AWARD CATEGORIES
The 2024 Fresh Awards will recognise florists across a range of categories. The Florist Awards include:
- FLORIST OF THE YEAR - the ultimate award for the highest achievement will be presented to the florist finalist that achieves the highest scores across their application form and all mystery shopping.
- Service Excellence - recognises a business for its achievement in customer service. This award will be presented to the business that achieves the highest score in customer service as measured through the application form and all mystery shopping results.
Four finalists will be announced.
Four finalists will be announced.
- Retail Presentation – recognises a business for its achievement in store presentation and appearance. This award will be presented to the business that achieves the highest score in retail presentation as measured through the application form and all mystery shopping results.
Four finalists will be announced.
- Merchandising and Branding Excellence – recognises a business for being proactive in marketing fresh flowers and their business through social media, educational activities and by having strong branding within their business. This award will be presented to the business that achieves the highest score in merchandising and branding categories as measured through the application form and all mystery shopping results.
Four finalists will be announced.
- Non-retail/Studio Florist Award – recognises a floral business for its achievement in originality, expression and visual composition. This award will be presented to the business that achieves the highest score in non-retail/studio floristry as measured by an independent panel of judges.
Key Dates
- Finalists will be announced May, 2024.
- Winners will be announced at the 2024 Fresh Awards on Friday 12th July, 2024.
Click here to learn about the prizes for the Florist Awards.
