About The Fresh Awards

The Sydney Markets Fresh Awards recognise and celebrate excellence in fresh fruit, vegetable and flower retailing and growing. The awards bring together Sydney Markets’ long running retailer excellence programs – the Greengrocer and Florist of the Year Awards, as well as the Fruit & Vegetable and Flower Grower of the Year Awards.

The Fresh Awards are a platform for encouraging and recognising best practice and innovations in fresh produce and flower growing and retailing, as well as a showcase for the broader NSW and ACT fresh produce industry.

The Fresh Awards consists of seven overarching categories:

Businesses participating in the Greengrocer and Florists awards benefit from the accredited mystery shopping program that forms the basis for identifying the finalists across the different categories. Mystery shopper visits are conducted throughout the year with businesses evaluated on a range of measures such as customer service, product quality, product knowledge, store presentation and merchandising skills.

The Greengrocer Awards categories include:

  1. Greengrocer of the Year
  2. Service Excellence
  3. Retail Presentation
  4. Knowledge in Action
  5. Best Small Business
  6. Best Medium Business
  7. Best Large Business

The Florist Awards categories include:

  1. Florist of the Year
  2. Service Excellence
  3. Retail Presentation
  4. Merchandising and Branding Excellence


Winners are announced at the Fresh Awards evening event. It will be a festive and entertaining event held on July 7, 2023.

Date 7 July 2023
Venue ICC Sydney
Dress Cocktail / Lounge Suit

More information about the event and tickets to follow.